July 17, 2008

Reach for the Goldmine-Picking Up Those Money-making Expired Domain Names

Spending your hard earned money to register an expired domain name will help you enhance the visibility of your web site and direct useful traffic and inbound links to add more value to the expired domain. However, with over 50 millions of expired domains up for immediate sale, it could be a tremendous task to find a good domain that can form a viable business asset to you. How do you know that the expired domain that you purchase is the right one for your domain name trading business? The most important issues that you must consider before buying an expired domain are:

A) The amount of traffic that the site receives
B) The type and quality of traffic

When you have this basic information and details, you can try and buy a suitable expired domain name by paying a reasonably good price. Professional domain traders use a number of tools and techniques to guess at the most probable traffic attached to the expired domain. When you get empowered with the required knowledge and skills, you can easily predict, as a guesstimate, the amount of money that a given expired domain can make and derive.

You can make a fair estimate of traffic attached with an expired domain name by using the following three processes or methods:

Tracking traffic: The easiest way to know the amount of traffic an expired domain was receiving is by contacting the owner. Though, the statistics provided by the owner is difficult to believe, you can cross check the owner’s claim by using some of the well known methods like traffic counting scripts and software tools. You can buy one of the well-known traffic finding scripts and tools to asses the commercial viability of the expired domain. Most of these tracking software tools allow you to find additional information like past referral, the quality of visitors and their geographical distribution. Parked domains may provide you an idea of the traffic statistics related to the domain. You may just need to go though the domain sales listing page given on the parking web portal.

Predicting traffic: There are a number of indirect methods that will provide you a fair estimate of traffic. Alexa web portal provides you a comprehensive report on the web performance statistics. High ranking domains receive Alexa ranking just from the type-in type of traffic. A general thumb rule suggests that an Alexa ranking of less than 10, 00,000 for a basic web portal is a good sign and such web portals always receive some amount of traffic. Alexa could be a general guideline and you may need to use the statistics in a general sense. Likewise, the Overture tool will also provide you a general idea of a web portal’s link popularity and inbound traffic. If a domain contains maximum searched keyword, you may safely assume that it has some significant amount of traffic associated with it. Overture keyword search results can be employed as a general predictor or indicator for whether or not a given domain name received traffic. On the other hand, search engine listing also provides a fair idea of the popularity of an expired domain name. Higher the search engine ranking means better traffic and inbound popular links.

However, an expired domain may not be listed in the search engine pages. A domain appraisal report will provide you the past traffic statistics of the expired domain name. Link popularity tools provide you a fair estimate of the volume of the traffic and their overall quality. A solitary link emanating from a major web site may signify thousands of other links from minor and inconsequential web sites. Directory listing will also mean a stable type of traffic that is ongoing and continuous.


About The Author:
John Khu is the well-known author of a new e-book titled \”Expired Domain Secret\”. He is also a seasoned professional with vast experience in expired domain name business. He is also the owner of the path breaking web site called http://www.expireddomainsecret.com which provides complete and up-to-date information on expired domains and their eternal secrets.

Filed under business-online by JohnKhu

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How To Measure The Effectiveness Of Your Article Marketing Campaigns

I frequently rant on Internet marketing and some of the gurus who try to bend your ear. Why? Because many of these so-called gurus trash everything that makes sense in this Internet world, especially when they realize that they cannot make money from the techniques being recommended.

I don’t preach marketing concepts solely for the purpose of selling my products and services. (If you happen to buy my products or services, then awesome, but that is not my point when I share information from my SEO and other marketing campaigns.) I preach the concepts that I have used for myself successfully. Either you can trust me and test the things I recommend, or you can listen to the gurus and drown yourself in pity, when you realize you are not finding the success you seek.

I present things in such a way that anyone can actually go out and try my suggestions on their own, with or without my help. I want you to at least try what I suggest. I don’t want you to try once, but I want you to commit yourself giving the suggested methods a chance to work for you.

Yes, I preach article marketing in connection with building link popularity value for your website (and I operate an article marketing company). But, I am not the only article marketing company out there. So, it remains possible for you to employ my article marketing techniques, without actually using my services specifically. (If you want to use my services, great, but you don’t have to do so.)

Frequently, new customers come along and say, \”Bill, I am going to try this once. If it works out for me, I will be back.\” My response is often, \”Dude, you are selling yourself short, when you do something just once!\”

As a person who has only written one article, you are just one in thousands of uncommitted, wannabe article writers. Your article may very likely be overlooked, because the publishers do not yet know your name or why they should care that you are writing articles.

When publishers have seen your name, 3, 4 or 10 times, then they are more likely to open your articles to see if they like your writing style and to see why they should pay attention to your message. Once publishers begin to pay attention to what you write, then publishers will open more of your articles, and perhaps publish your articles more frequently.

When you do a one-time out article, you are riding solely on a prayer, for success. (I am not in the prayer business - please see your pastor for that service.) But, if you can commit yourself to ten articles, your chance for article marketing success has been improved tenfold.

The first thing that needs to happen for article marketing to work for the promotion of your website is for you to create great content that other people want to publish. Then you must get noticed by the (ezine and website) publishers that will want to publish your articles. Once you have an audience, don’t let them down — keep giving them more content so that they can turn to you always.

To express this point, let me share a couple names with you. How many of you have heard of Willie Crawford? Willie has written and distributed 123 articles through my program, and he has 140,000 search results for his name in Google (http://www.google.com/search?q=”willie crawford”).

My friend Clinton Douglas IV has written and distributed 36 articles. Google credits him with 17,500 mentions in the Google search results for his name (http://www.google.com/search?q=”clinton douglas iv”).

Both of these gentlemen suggest that they rely primarily upon articles to build their presence online. Of course, Willie is somewhat of an exception, since he has his fingers in so many pies. But, Willie still attributes much of his success to article marketing.

When it is time to measure your article marketing success, you should never go to Google’s public search results and pull a simple search for your name or a link:yourdomainurl.com search. You should not even go to Yahoo’s Site Explorer to find the same inforamtion.

Instead of relying on the public records for inbound link counts, you should register your website in Google’s Webmaster Tools control panel at: http://www.google.com/webmasters

On the public side of Google, my site shows 33 inbound links (http://www.google.com/search?q=link:thephantomwriters.com) and Yahoo Site Explorer credits me with 1,478 inbound links. But, inside of Google’s Webmaster Tools, I have 10,000 inbound links according to Google’s records. I am not going to divulge exactly how many inbound links I have (according to Google’s Webmaster Tools), but even I was surprised by the strength of my link counts.

The fact is that Google will only show you a really small sampling of the inbound links for your website, and while Yahoo is more free with this information, they also fail to show anything more than just a small snippet of the number of links you will actually have for your website.

So, if you are truly interested in learning the value that you created with your article marketing campaign, you absolutely have to login to Google’s Webmaster Tools to get to the truth of the matter.

But, building links is just one facet of a successful article marketing campaign. There is also the reputation you build for yourself when you teach your readers something of real value in your articles. There is the consistent traffic you can receive to your website when your article is published on a website that has a regular audience. And there is the surges of traffic you can receive to your website when your article is published in a large newsletter.

I have always tried to play straight with folks, so please take this advice as it is intended. If you are only going to do one article to see where article marketing can take you, spend your money on paid advertising instead. But, if you really believe that those of us who have written hundreds of articles do so, because this marketing method works, then make a serious commitment to seeing an article marketing campaign through to success.


About The Author:
Bill Platt has been providing article marketing to his clients since 2001 at: http://www.thephantomwriters.com/ He offers ghost writing and article distribution services. With lots of experience writing articles that attract publishers, readers, traffic and sales to his website, Bill wrote an ebook to share the secrets of his article writing success that can be found at: http://thephantomwriters.com/ebooks/article-marketing-traffic.html

Filed under business-online by BillPlatt

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Increasing Your Targeted Traffic

There are dozens of good ways to send people to your website. These methods come with a wide variety of results and difficulty. Attempting various methods and studying the results has been a focus of mine. I’ll review one of my favorites for you.

Offer something FREE to your visitors.

There is a high perceived value on the part of your visitor if you can provide them with useful information. By capturing and sharing this free information, you can make somebody’s life better and easier in many regards.

It’s simply human-nature that you must constantly work to over-come a basic mis-trust on the part of your visitor. This level of mis-trust MUST be overcome before you can succeed in your efforts.

Your focus should be to find and share valuable information. Finding (and sharing) information on-line is the quickest and most effective. It doesn’t take much search time before you will be discovering subjects and information that folks want to know. This shows you the topics that are being inquired upon and which you will want to include in the information you give away.

One strategy you can employ is to share the information in the form of a multi-day mini-course that people can receive from you. Make the information package you send be of top-quality for maximum results. A little more time and attention at this point will have tremendous benefit in the value of your subscriber list. It costs much less than you might think to do this.

You will be offering to share this information in exchange for your visitor’s name and e-mail address. A ’squeeze page’ is the best tool to use for capturing this information. A squeeze-page is simply a basic website that presents your message offering the information.

Some very professional design work is available at affordable prices these days. Your own squeeze page can be up and capturing names for you in a very quick time.

If you would like to have your own squeeze page up and running, let me know. This is a great starting point in establishing your own highly-profitable list.

With care, your subscriber list can be cultivated and a long-term relationship built with the members. You can build a very rewarding and long-lasting enterprise by steadily and thoughtfully putting these concepts to work.

Like any offline business, you are providing genuine value to your customers who have grown to trust your motives and your interest in helping them. You can be paid very well in the process.

The best strategy in any relationship-selling environment is one where you give before ever trying to take. As with other strategies, here, again you are providing something of value free to the reader. This time it is in a different format and is made available to the reader using different tools and strategies. Quality in what you provide and how you provide it is essential, easy and inexpensive.

A focus on providing information to the people you wish to reach should be foremost in your mind. They will be willing to buy something from you (now or in the future) only if they first perceive that you have something they need or want. The biggest obstacle you will always face with new readers is one of NO TRUST! Providing something free is a great way to start building it. Valuable information can be found readily on the internet. You also likely have more information and knowledge of your own than you realize. There are many sources of information where you can find topics of interest to huge numbers of people.

The article should inform, educate and even enthuse the reader, but should NOT sell something. Your articles are not the place to sell some product or service. It is their job to inform and establish your credibility and TRUST! Your key marketing tool with the article publishing strategy is found in using a resource box. This is simply an area at the end describing who you are and giving your website address where they can visit and benefit by what you offer there.

I’ve seen a tremendous piece of software in action that automates the process of article-writing. This tool merges blocks of words, uses a 30,000 word thesaurus and manges data bases, as well. There is some new software out there (along with people-run businesses) that helps with article production as well as distribution.

Article writing and publishing should be part of an on-going strategy. Computers and professional service companies make this vital function much easier. If you want more information on these useful tools (or anything else in this article), just contact me.


About The Author:
Casey Moher - Caseymoher@comcast.net (801) 941-3334

Mr. Moher is a Registered Pharmacist and Life-Long Marketing and Sales Professional. You Can Get His Free Five-Day Mini-Course on Building Targeted Website Traffic by visiting: http://www.newtrafficmaster.com

Filed under business-online by CaseyMoher

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July 14, 2008

Struggling in Network Marketing? 4 Great Tips to Help You Turn the Tide!

Are you STRUGGLING in your MLM, Network Marketing, or Home Based Biz? What’s stopping you from reaching your goals or moving from where you are to where you want to go? This article could be the key in helping you TAKE ACTION and GET RESULTS!

IF you are like most people today, you are overwhelmed with too much to do and too little time. There just isn’t enough time for everything on our \”To Do\” list - and odds are there never will be. You will never be caught up. Here are some tips to help you MOVE FORWARD!

1. Managing Your Time:

Successful people don’t try to do everything. Successful people are those who are willing to delay gratification and make sacrifices in the short term so that they can enjoy far greater rewards in the long term. For some reason, too many people believe the process is supposed to be easy, and when they find out that achievement takes effort, they give up! However success takes some work. The only place wealth comes before work is in the dictionary. But the time is going to pass anyway. The only question is how you will use it and where you are going to end up at the end of the months and years that lie ahead.

Resist the temptation to clear up the small things first. Prioritize! Do the first things first and the second things not at all. There is never enough time to do everything, but there is always time to do the most important thing.

THE THINGS THAT MATTER MOST MUST NEVER BE AT THE MERCY OF THE THINGS THAT MATTER LEAST!

The key to success is ACTION! Do not wait: the time will never be \”just right\”. If you wait for perfect timing, you’ll wait forever! Procrastination is the cornerstone of poverty. Since you can’t do everything, you must learn to put off those tasks that are of low value so that you have enough time to do the few things that really count.

2. The Attitude Adjustment:

A man (or woman) is defeated not by his opponents but by himself. The greatest battle you wage against failure occurs on the inside, not the outside. Failure is an inside job…So is success. If you want to achieve, you have to win the war in your thinking first. How do you win that battle? You start by cultivating the right attitude. Your Attitude will determine your Altitude!

\”Always bear in mind that your resolution to succeed is more important than any other thing.\” - Abraham Lincoln

So what is holding you back? What determines how fast you move from where you are to where you want to go? What stops you or holds you back from reaching your goals?

The road to the next level is always uphill. But achieving success is not a secret, it’s not a mystery. There’s a formula to it. I used to ask myself, \”Why is it that other people are doing better than I am?\” I had fallen into the trap of assuming that people who were doing better than me might actually be better or more fortunate than me. What I learned was this was not necessarily true, and what they had learned to do I could do as well. I am still amazed at how simple and obvious it is. Just find out what successful people do and do the same things until you get the same results. Wow! What a concept!

3. The Formula:

Simply put, some people are doing better than others because they are doing certain things differently; especially because they use their time far, far better than the average person.

Let me relate it to you this way: If you put $10,000 in an account for 4 years that got you back $1,000 or could put that same $10,000 in an account that got you back $100,000 which would you choose? No brainer, right? You’re making the same deposit but you’re getting a different return. Well, you’re going to work anyway over the next few years. Why not spend your time more wisely and build your dream instead of someone else’s. The time investment is the same, you’re just working smarter, not harder. Again, you’re making the same deposit but you’ll get a much better return. This is what wealthy people know and do!

They know that it’s nearly impossible to get the life you truly desire working your whole life for someone else, so they choose to spend their time going in a different direction so that they can have a different outcome. That’s all it is!

4. Why Network Marketing:

I love this business. I love it because anyone with a dream and the will to work half as hard for themselves as they have for someone else can reach any goal they desire. I love it because, in network marketing, the brass ring is out there for anyone to grab, so long as you are willing to reach for it. We are a free people. We are free to succeed or fail. We can make excuses or progress. We can hide behind the challenges and obstacles each of us have and will continue to have, or march right through them so that we can live a life based on what we want to do with our time rather than what we have to do to survive.

Sadly though, most people will wait; wait and hope that they’ll wake up someday and find themselves rich. Actually, they’ve got it half right, because eventually they do wake up. And while it’s true that you may risk failure if you try something bold, it’s even truer that you’ll most certainly risk failure if you stand still.

\”The greater danger in life is not that we aim too high and miss it, but that we aim too low and reach it!\” - Michelangelo

All one has to do is believe in themselves and TAKE ACTION. That’s what I did, and I’m so excited every day to see more and more people creating financial freedom through our industry.

It’s a choice, a choice that we are all free to make. What choice will you make? And remember, if you need a helping hand, I’ve got two!

To your success!

Copyright (c) 2008 Larry Zimberg


About The Author:
Larry Zimberg is an accomplished Network Marketer and Success Coach. He has trained tens of thousands of individuals, and built massive organizations. \”The key to financial success is to have a simple automated system that drives 1000’s of real prospects to your website, without spending a dime on leads!\” Build your team 10x as fast with half the effort. Discover what really works RIGHT NOW! Get my Free Report at http://www.YouDontHavetoSell.com \”Let me know how I might help you build your dream instead of someone else’s!\”

Filed under business-online by LarryZimberg

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July 11, 2008

Increase Your Website Traffic By Selling A Proven, Top-Selling Product That Already Has Massive Sales!

Your internet marketing business pivots around several key ingredients that make it hum. Today I’d like to share techniques for getting the actual product that you can sell online.

People who produce their own products must research things very well. On-line marketers who wish to develop their own product must research the demand for what they envision.

There is a completely different approach to this that I teach in my free on-line 5-day course. This is an approach that makes all the difference in what you do.

What you are going to do before you ever select a product is to know how well it sells, how popular it is, and what people are willing to pay for it. What a great business approach you now have available with all the product sales statistics at your fingertips as you move through the selection process. The choice is yours as to which product of the thousands availale you would like to have.

There is a huge demand for products that can give people information on how to make their lives better. A huge on-line warehouse is available to you for product selection.

These products are managed by a company that does the lion’s share of selling in this massive market. The producers of these information-based products actively seek to have people sell them.

Product owners can be quite generous, paying you up to 75% in many cases.

A huge amount of groundwork has been accomplished for you. The fun part is in choosing a product that interests you and that you feel will do the best job for you. You should use the product criteria I like to consider when I am choosing the next project that I want to work on.

Look for a product that solves a problem people have. Additionally, focus on a product that you would like to have yourself. Look for a product with a good, compelling sales letter and other exciting sales materials. Look for testimonials from satisfied customers as well as popularity rankings of the product you are considering.

You should take note of the commissions available and go for 50% minimum.

Make a practice of actually buying and using the product you choose. Your customers will be more convinced that it’s a good idea to buy your product if you can say how well it helped you do something better.

A company that does all this can be found in one stop at: http://www.clickbank.com

Spend some time at this website so you can appreciate the products available to you for your use. At this site, you will also find rankings of all products so you can locate the best ones.

It’s a very simple matter for you to establish yourself as an affiliate. As quickly as you establish your affiliate account you are in position to benefit from each customer that visits and acts on your site. You simply register to get a user name (also known as a nickname) established with clickbank.

With that nickname you are established to get credit for all the sales of any and all products that you choose for your project. More than 10,000 products are yours from which to choose.

You can earn an amazing 75% on some products. Clickbank has high converting products which drive a high return on your marketing efforts.

The ‘product warehouse’ company keeps track of everything and makes sure the product-owners pay what you are owed.

You can get your own web site established for a very reasonable price these days. Get your site set up and people can go there right away and learn about your product.


About The Author:
Casey Moher - Caseymoher@comcast.net (801) 941-3334

Mr. Moher is a Registered Pharmacist and Life-Long Marketing and Sales Professional. You Can Get His Free Five-Day Mini-Course on Building Targeted Website Traffic by visiting: http://www.newtrafficmaster.com

Filed under business-online by CaseyMoher

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July 9, 2008

Managing Pay-Per-Click Campaigns For Greater Profits

All online business owners need a steady flow of traffic and paying customers to their websites in order to keep the cash register ringing and profits flowing. Most webmasters struggle with exactly how to make that happen, until which time they discover pay-per-click (PPC) advertising through the search engines, utilizing the Google Adwords and Yahoo Search Marketing programs.

As small business owners discover the powerful advantage of using PPC advertising, they tend to spend a lot of time learning the systems and figuring out how to use these top-tier search-marketing tools to gain an advantage over their competitors.

In the growth curve of any business, a day will come when the business owner realizes that his or her personal time is best spent taking care of other business processes. When this time comes, the business owner will seek out other people to manage his or her PPC advertising campaigns.

It is at this juncture when business owners will either hire an in-house marketing person, or they will employ a third-party PPC Management company to service their PPC advertising accounts. This is where most businesses using pay-per-click advertising start to go wrong.

In-House Marketing Staff

It is true that the business owner needs to get back to the tasks that will make his or her business a true success. Part of the growth cycle is to find people who can replicate certain business processes, freeing the business owner to focus on other more important areas like product or service fulfillment, customer service, sales, human resources management, strategic planning and financial management.

But, finding the right person or company to best represent the needs of the business, in regards to PPC Management, can frequently be a crap shoot at best.

Racing to the local university to find a recent marketing graduate to bring into the company often results in opening a can of worms. Most college grads, which leave college with a degree in marketing, leave school with a very general understanding of basic marketing principles, human psychology, consumer behavior, advertising and promotion concepts, business finance, organizational management and strategic planning.

Although most universities do a good job at preparing their students for an entry-level job in marketing, few give their students any hands-on training in specific advertising methods that will be used in the real world, let alone with the advertising methods that enable commerce to flow on the Internet.

Pulling a marketing person from another business is often as problematic as hiring a recent college graduate. Unless one hires from a company that has used PPC advertising for some time, one might find the new hire possesses the same lack of hands-on experience with PPC advertising methods as the college grad.

Don’t get me wrong; marketing professionals are essential to the overall implementation of a business’ marketing plan. The problem is that the process of managing pay-per-click advertising campaigns really requires someone with very specialized experience, skills and knowledge.

The Problem With Most PPC Management Companies

An alternative to hiring someone in house is to hire a professional PPC Management company. The problem with most PPC Management companies is the same problem most people have with ordinary marketing companies.

  • First, typically there is that huge down payment to get the job started;

  • Most marketing companies require an ironclad contract committing the buyer to a six-month or twelve-month service contract;

  • Marketing service companies typically require huge monthly fees to maintain the contract (with most PPC Management companies, these fees frequently run in the range of 10%-20% of your monthly PPC spend);

  • The worst part about the typical Marketing company and PPC Management company is that while they extract a high toll from their customers, these companies seldom if ever offer any kind of real guarantee of results for the work that they will do for you.

  • After being burned two or three times by Marketing or PPC Management companies, most businesses start shopping for performance-based service providers. Unfortunately, it is a buyer-beware market out there.

    PPC Management companies frequently suggest that their services are \”performance-based\”, but what they define as \”performance-based\” is often different from what you or I would define as truly \”performance-based\”.

    How to Identify a \”True\” Performance-Based PPC Management Provider

    When you are spending thousands of dollars per month on your pay-per-click campaigns, there are certain things that you should be able to expect from any PPC Management provider, who is claiming to offer performance-based services. I will outline some of the questions you should ask here:

  • How are your performance-based programs structured?

  • How will you measure performance improvements?

  • Will I have to pay any fees that are not directly linked to performance improvements?

  • Will the compensation that I have to pay be in proportion to the results you achieve for me?

  • Who will be working on my account? Is their compensation fixed or is it derived from the real performance improvements they make for my account?

  • How are you going to help me bring additional net profit to my business?

  • What other clients have you worked with, and what kind of successes have you achieved for them?

  • How long will I be required to keep my commitment to your company, if you are not producing real measurable performance improvements?

  • Do I have any recourse if you do not produce better results than I can accomplish on my own, without your help?

  • The problem within the PPC Management industry is that most management companies see themselves as advertising services companies. They often lack the in house skill that it takes to consistently produce significant performance improvements for client accounts. Their only recourse to stay financially viable is to offer fee-based services where client payment is guaranteed but clients’ results are not.

    But, when a marketing management company adopts a true \”performance-based\” stance and begins to see itself as a partner in its client’s future, then the management company will have the appropriate incentives to take care of its client’s businesses in the same manner that it would take care of its own.


    About The Author:
    Greg Jerum is a principal at Net Return Marketing, a company which delivers true \”performance-based\” PPC Management to its clients. Net Return Marketing’s programs require little to no up front investment and the long-term compensation that a client pays is based directly on account performance. Whether you are just getting started with PPC advertising or spending $100K plus per month, Net Return Marketing could be the solution to your PPC management needs. Learn more at: http://www.netreturnmarketing.com/ppc-management.html

    Filed under business-online by GregJerum

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    July 8, 2008

    The SEO Benefits of Press Releases

    Search engine optimized press releases are still relatively new in the field of SEO (during some research I found an article from 2004 claiming they were the new “secret back door to top search engine ranking”), but they are incredibly beneficial to an SEO campaign.

    But why?

    Some of the most frequently asked questions I get from clients are “Why does my company need to do press releases? How will press releases benefit my SEO campaign?”

    Part of the answer is in the anatomy of an optimized press release. A properly optimized press release will include your top keywords as well as links to your website.

    Backlinks:

    Once the optimized press release is distributed, it gets picked up on various sites and channels including news search engines such as Google news and Yahoo! news. Every time another website picks up the press release, it reproduces the release along with all of your keywords and links. This has the effect of generating widespread backlinks (links back to your site).

    These backlinks are one of the factors Google uses for determining a website’s search engine ranking. Google looks at how many backlinks you have, and where they’re coming from, so add in the fact that most of the backlinks are coming from news websites which have very high page ranks, and you have a good amount of quality backlinks that will increase the page rank and link popularity of your website.

    Increased Keyword Rankings and Visibility:

    News stories on the web are considered more time sensitive than regular web pages, so when your press release is distributed, it will be linked very quickly, giving you early visibility in news sites, news searches and standard search engines. Many news web sites also archive stories which can help to deliver long term link value, rankings and visibility.

    In addition, online news search queries are generally much more targeted than standard web searches. In other words, people searching for news related to your industry are more likely to search for the terms that are used in your press release, which gives you a better chance at increasing the ranking of your website for popular and competitive search terms.

    Credibility and Increased Traffic:

    Last but not least, well written content will always add credibility to your website. The more information you show that you know, the more trustworthy you become. When your press releases start appearing in Google news and Yahoo! news for your keywords, potential customers searching for your product or business will see that you are a credible source of information in your industry and that you can be trusted. Those with Google alerts for your keywords will automatically receive your press release in their inbox, which will generate interest and relevant traffic to your site as well.

    Bottom Line:

    So bottom line, “Why does my company need to do press releases?” Because search engine optimized press releases are one of the quickest and easiest ways to start generating more backlinks, visibility and traffic for your website, and are a beneficial addition to any SEO campaign, no matter what your industry.


    About The Author:
    Getting your target audience to find you is increasingly challenging, which is why adding the Press Release to your online marketing arsenal is of key importance. Learn more about the SEO Optimized Press Release by visiting us.

    Filed under business-online by LeeJenkins

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    July 5, 2008

    Dot Biz or Dot Com-Which is Better for You?

    There are more than 30 million registered web domains in the big world of internet. A bulk of these names comes from .com, .net and .org registrations. With so many registered domain names over the internet, it is becoming increasingly hard to get a decent expired domain name. A good expired domain name is a big necessity for your expired domain name business. The domain expiring name that you choose must be credible and commercial enough for your future success. A relevant and practical expired domain name will tell your prospective buyer that it makes sense to buy your domain. However, with so many extensions, which one are you buying for your customer?

    Top level domains are getting scarcer day by day and those expired domain names with a .com or .biz extension are also getting fewer day by day. Though .com expired domain names are the most common names in expired domain name industry, other extension names are also becoming famous day by day. However, .com expired-domain names carry a number of benefits over a conventional .biz or .net name.

    Dot com expired domain name is instantly recognizable by almost all people in the world, while a .biz or .net extension is still in the second place as far as their commercial appeal is concerned. In the current scenario, buying a .com expired domain name seems to make sense to you. Most of the famous browsers still consider .com names as the de facto standard names. For example, just type mynameisxyz into most browsers without entering www. or .com. The result is that you will end up invariably at www.mynameisxyz.com! For sometime, .com extension names will be the preferred flavor and preferred standard for all expired domain names.

    Though .biz is becoming well known as a preferred domain name for a number of businesses, it may take some more time for ordinary people to accept it as a good alternative. The reasons are very obvious; .com expired domain names are perhaps the oldest domain names apart from their extended usage. The average rate of return for a .com expired domain names is much more than a .biz name; under normal circumstances, the average selling price of a .biz name could be just $30 while a .com name could be climb steeply to more than $500.

    Dot com expired domain names offer you another unique advantage. It offers you a unique selection of very good to average names in a broad price range. You can pick and choose your own domain name at a price that is most suitable to you. Dot com names also offer you a number of other benefits like easy transferability and transactions with least hassles. As of now, a dot com name provides you a bright business opportunity followed by a dot biz name. However, the latest trend in internet domain registrations is witnessing a fresh scenario of people shifting over to country specific domain name extensions. It is estimated that these domain names are expected to trade for very higher prices in the future, as the demand for a dot com name comes down in a steep manner.


    About The Author:
    John Khu is the well-known author of a new e-book titled \”Expired Domain Secret\”. He is also a seasoned professional with vast experience in expired domain name business. He is also the owner of the path breaking web site called http://www.expireddomainsecret.com which provides complete and up-to-date information on expired domains and their eternal secrets.

    Filed under business-online by JohnKhu

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    July 4, 2008

    Four Obstacles Your Customer Wants You To Hurdle Before Buying From You

    Hurdles stand in the way of every attempt you’ll ever make to get a customer.

    Your obstacles are:

    1. No TRUST for you on the part of your visitor.
    2. No NEED for what you have.
    3. No perception that you can HELP them.
    4. They are in no HURRY to act.

    We can break these down into manageable segments.

    When you’re selling something online, you are a stranger. You are a stranger trying to meet and persuade somebody who has never met you (and probably never will).

    Doubt quickly evaporates from the mind of your visitor if your initial approach is to provide them with something of high perceived-value absolutely free. It’s natural for your visitor to have their defensive guard very high at first.

    Giving before you try to take (sell) something is a great resistance-buster. A good item to give away would be a report on a popular and good-selling internet-based product or service that you have something about.

    A popular product that you would enjoy owning and using yourself is a great one upon which to base your report. You’ll find that this approach is the best way to overcome the obstacle of NO TRUST! Obstacle number TWO is the one of NO NEED.

    The most straight-forward method of dealing with this no-need obstacle is to choose a product or service that has some great testimonials. Much good will comes from your providing free valuable information. This good will results in a receptive frame of mind on the part of visitors to your site.

    Once you begin to elaborate on the virtues of your product, your site visitor starts thinking about the issue of (NO HELP) which is actually obstacle number three.

    The mind-set of NO HELP is a stubborn one and hangs in there even though you have built up a good amount of TRUST with your site visitor. Sharing the success that others have found with the product or service remains a powerful persuader for you at this point. It should now start becoming apparent to you just how valuable it truly is for you to start out as an affiliate marketer using a popular product.

    There are a huge number of things that are done for you when you are an affiliate. Order taking, shipping, complaints and returns. Moreover, a great and proven sales letter together with testimonials are in place for your use in obstacle-busting.

    I am convinved that the absolute best way for you to enter the on-line business arena is as an affiliate using your website to promote a proven and successful product. Also, getting past the obstacles we are discussing is much easier for you when you are working as an affiliate.

    You are now in the position of three hurdles down and one to go. So you’re now faced with obstacle number four, which is overcoming the natural human tendency to resist buying through the rationale of NO HURRY! The best tools I’ve found to overcome NO HURRY are to instill a fear of loss that could be suffered if they don’t act now. Your customer could very well believe that your product and your offer will ‘always’ be there available for them at some point in the future. It is your job to dispel this notion. Indeed, it could very likely not be available in the future, even the very near future.

    Also, you can cultivate the idea that even if the product is available for the foreseeable future, the price most likely will never be as low as it is today.

    You can effectively use both the price and possible future shortage thoughts to encourage your customer to act NOW!

    Focus your plans beyond making one or two sales as we’ve been discussing. If you concentrate, instead on building a large list of loyal subscribers, your passive personal cash-flow will continue to grow. It’s fun and financially rewarding (although challenging at first) to build an expanding list of responsive subscribers. When you do, they will be your asset for years and years. You will get better and better all the time at overcoming the four obstacles. As you do, your responsive subscriber list as well as your business and income will grow.


    About The Author:
    Casey Moher - Caseymoher@comcast.net (801) 941-3334

    Mr. Moher is a Registered Pharmacist and Life-Long Marketing and Sales Professional. You Can Get His Free Five-Day Mini-Course on Building Targeted Website Traffic by visiting: http://www.newtrafficmaster.com

    Filed under business-online by CaseyMoher

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    July 1, 2008

    Does Your Expired Domain Name Signify and Possess Branding Ability?

    Buying expired domains is becoming a big craze among domain traders. Buying expired domains or domains expiring is a continuous activity that needs your dedication and persistence. Domain traders always buy new expired domains by searching through an exhaustive keyword directory. Searching for keywords helps you find out those niche keywords with very important commercial applications. An expired or domains soon expiring could contain a commercially important and niche keyword contained in its domain name. Most of these expired domain names could also possess and portray a distinctive branding ability.

    Creating a special brand for your business always involves spending a huge amount of money in active advertising and promotion. Further, advertizing a web portal to build a special brand around it is a time consuming task that demands hours of dedicated work. If you do not have these resources with you, you can always try and buy expired domain names that are capable of providing a corporate brand to the business. You can always create brand awareness, by choosing and buying an expired domain name that really carries and conveys the issue of what is the web portal all about and what it gives to its visitors.

    Buying an expired domain name with in-built ability to provide branding ability involves a lot of research and development work. You may buy a name that has a perceived ability to give a distinctive brand to your web portal. But, you still have to toil for hours to build the purchased expired domain to convert it into a special niche. Here are some practical examples:

    Let us say that you have found a series of niche keywords on parenting keyword. Now, if you want to buy some expired domain names based on this special keyword, you will need to ensure that the chosen keyword can convey a distinctive and special corporate branding ability. The selected expired domain name should not only have a good searching placement in many major search engines, it should also be memorable and easily recalled. To establish branding with the selected expired domain name, you may consider the following salient points:

  • Choosing a keyword that relates to everyday experience and feelings could be an intelligent thing. For example, BabyFeeding or BabyHealth can instantly create a good rapport between a mother and her child.

  • Choosing a keyword like MasterDegree will appeal to all those studious people, who wish to pursue their master degrees. Here, the selected keyword connects the inbuilt feelings of people with that of the expired domain name.

  • A keyword that is easily searchable is better than the one that is almost impossible to remember and search. For example, a keyword like MyFavoriteSoup is quite inferior to MySoup.

  • Establishing a brand and a corporate identity over your chosen expired domain is very difficult and time consuming. However, with careful planning and by applying your intelligence mind, you can buy an expired domain that will allow you to create a special brand and niche web portal.


    About The Author:
    John Khu is an author and also a seasoned professional with vast experience in expired domain name business. He is the owner of the path breaking web site called http://www.expireddomainsecret.com which provides complete and up-to-date information on expired domains and their eternal secrets.

    Filed under business-online by JohnKhu

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